The modern business world increasingly relies on social media presence and engagement to reach customers. An effective social media presence can be the difference between success and failure in today’s market. Knowing how to effectively audit your current strategies, understand what works, and adjust accordingly is essential for any company seeking to improve its online presence.
What A Social Media Audit Should Cover
A successful social media audit should cover multiple key points, including audience analysis, content analysis, KPIs (Key Performance Indicators), competitive landscape analysis, platform performance analysis, and overall strategy review.
Knowing your target audience and their interests and behaviors will allow you to tailor your messaging and content to resonate with them. Audience analysis can also provide insight into how well your existing strategies perform, giving you an idea of what’s working or needs to be changed.
It’s important to analyze your content’s quality regularly to ensure it is engaging and delivers value to your customers. It’s also important to ensure the content is relevant to your brand message and mission. Content analysis tools can help identify areas where you need to make adjustments.
Tracking key performance indicators such as engagement rate, follower growth, page views, and website conversions can give you an idea of how well your content is resonating with your audience.
Competitive Landscape Analysis
Understanding what your competitors are doing and how they’re performing can provide valuable insight into areas where you can improve or innovate. Performing regular competitive landscape analysis will ensure you stay ahead of the competition.
Platform Performance Analysis
Auditing the performance of each platform used by a company (e.g. Facebook, Twitter, LinkedIn) allows for more tailored strategies for each one. Identifying trends in user behavior, post frequency, and engagement rate across all platforms helps companies better understand their customers and optimize their campaigns.
Overall Strategy Review
After an in-depth analysis of the current strategies and metrics, it’s important to review the overall strategy and make any necessary adjustments. It can include changing messaging, adjusting content production frequency, or investing in new channels or technologies.
Doing this will help companies stay ahead of the competition, maximize ROI (return on investment) and keep their content fresh and engaging.
How Frequently Should a Business Conduct Social Media Audits?
It is advised to do an audit at least quarterly since doing so will help you maintain your current strategy and guarantee that you can rapidly spot any changes in the market. Some major red flags to look out for include declining reach, engagement or follower count, decreased impressions/views, low post-performance compared to previous posts or flatlining audience growth. These can be signs of an outdated strategy or a need to re-strategize.
What To Do After
Once you have completed your analysis, it’s important to take what you have learned and use it to make strategic decisions about your overall plan moving forward. It could mean adjusting your content, changing your platforms, experimenting with new strategies, or allocating more resources to certain areas.
Netbase Quid provides services that make it easy to perform a complete social media audit of your current efforts and identify areas needing improvement or re-strategizing. Their AI-powered technology makes it easy to access comprehensive data and analysis on audience engagement, performance metrics, and industry trends – all of which you can use to craft an effective social media strategy tailored to your individual needs.
No matter what type of company you run, a complete understanding of your current social media presence is vital for success. With Netbase Quid’s innovative services and guidelines for completing a successful social media audit, businesses can ensure they are taking the right steps towards reaching their goals.