How To Use Technology At Your Next Event

How To Use Technology At Your Next Event

Fortunately, there are plenty of innovative tech solutions that help attendees connect and communicate, and even share content. The trick is to choose the event technology that best meets your goals and aligns with your budget. Try to avoid tech trends that are just gimmicks or “tech for tech’s sake.” Read event software reviews on sites such as G2 Crowd.

1. Streamlining Registration

In an age where people can connect across the world with ease, event attendees have come to expect more from their in-person gatherings. They want personalized experiences that operate smoothly without any tech hiccups, so they can leave the event feeling rewarded for their time and money spent. Using tech events to streamline your check-in process is one of the most effective ways to improve the registration experience for your guests. For example, AI-powered chatbots can answer questions in real time and provide instant support for attendees. This reduces staff utilization and increases attendee satisfaction during the registration process.

Other tech tools that are being used for event registration include RFID (Radio-frequency Identification) and facial recognition technology, which can scan attendee badges to speed up the check-in process. Additionally, personalization can be achieved by including attendees’ names in pre-event communications and onsite materials. For example, adding “Hello Sean” is much more welcoming than simply “Dear Attendee.” Finally, ensuring that the Wi-Fi and other onsite technology is up to capacity prior to the start of the event can help avoid any hiccups during the registration process.

2. Enhancing Attendee Engagement

Building excitement for an event is one of the most difficult event-planning tasks. Luckily, technology helps you do so in a variety of ways. Ensure that your Wi-Fi is up to speed, digital signs look professional and are in working order, and more. Test your event’s connectivity and capacity ahead of time (during another event or in a lab environment) so that you can be confident that everything will work smoothly on the day of your event. Today’s attendees expect personalized experiences that operate smoothly with minimal tech hiccups. From tailored push notifications keeping them in the know to live polling and gamification, technology opens up new avenues for event engagement that aren’t available without it.

Using technology to keep the conversation going after your event is over helps build engagement with attendees and keeps the event alive in their minds. A simple way to do this is by adding attendees’ names to all pre-event communications – hello “Sean,” not just “Dear Attendee.” Also, post a video recap of your event and encourage participants to continue the conversation with hashtags and comments on social media.

3. Creating A More Memorable Experience

Whether it’s 3D projection mapping or augmented reality, event technology can add a touch of magic to your next in-person event. Guests can enjoy visual storytelling that captures their attention and imagination, such as the stunning fashion show by Mercedes-Benz that used projection mapping to make the models look like they were walking on water. Other tech tools can also increase attendee engagement, such as gamification and interactive polling. These technologies allow attendees to participate in fun activities that boost brand awareness and lead generation, such as digital quizzes, polls, scavenger hunts, and more.

Additionally, using assistive technologies that convert visual content into audio or haptic cues can make events more accessible to people with disabilities. By incorporating these tools, you can create an inclusive environment that fosters a sense of community among event participants. Plus, analyzing data after the event can help you learn about what worked and what didn’t, enabling you to improve for your future events.

4. Streamlining Communication

The right event tech tools can streamline communication across your team. Streamlining communication and collaboration helps you drive efficiency while keeping everyone on the same page. Whether they’re onsite or remote, your teams can use a business networking platform to communicate in real-time and easily access campaign materials, eliminating the need for lengthy email chains or messaging apps. This streamlined process leads to higher productivity and more successful marketing campaigns.

Tehnology events also allows you to collect and track data throughout the day, which is valuable for future planning. This information can help you identify areas for improvement and ensure that your attendees’ unique needs are being met. For example, if an attendee wants to learn more about a particular topic, volunteers can recommend sessions or activities for them through an event app. This way, the information is directly in their hands rather than buried in the waivers they’ve signed. Also, it makes the entire experience more personalized and meaningful for your attendees.

Conclusion

Building anticipation for an in-person event is difficult, but the right technology can help you deliver a memorable experience. Learn how to use projection mapping, live streaming and more to thrill your attendees.