Do Instagram likes matter? People frequently ask this question since it is one of the biggest social media platforms. Nowadays, your business’s online presence is as crucial as its offline presence to grow, and Instagram is considered one of the best platforms for this purpose.

This guide will explain how Instagram likes can impact your business growth exponentially.

Why do Instagram Likes Matter?

As stated earlier, Instagram has one of the most active user bases on all social media platforms. It means the more users, the more content is being added every minute. And that is where the importance of likes comes in on Instagram.

A post with likes and comments will reach more users on Instagram than a post with no likes or comments. It simply means that a highly liked post is considered popular among users. Thus, Instagram’s algorithm promotes it to reach more users.

However, it is important to know that getting Likes can take some time for a new account. It is the reason that many businesses or brands use paid services to boost their reach on Instagram.

Benefits Of Instagram Likes For A Business

·      Boost Engagement

It is safe to say that most social media platforms consider engagement as a key factor in promoting content. A post with higher interaction will be visible to a wider audience. How does engagement work? Well, it depends on comments, saves, shares, and likes.

Creating more engagement in your posts will allow the social media platform to promote them. How to do that? You can try several methods, like using hashtags, following trends, and marketing via influencers.

·      Improve Credibility

Likes are easily visible on a post. You can view them under a picture or reel. Since they can be seen easily, they play an integral role in determining your brand’s credibility.

A post with more likes is likely to be more trusted by Instagram users. As a business, credibility is pivotal to selling your product or services.

·      Attract More Followers

Instagram likes allow your posts to be shown on the Explorer page. Why is that? As mentioned earlier, posts with more likes will likely have more engagement. That means your account will be showcased to more Instagram users.

You will earn a follower if you offer what a user is seeking. Now, apply this technique to the thousands of viewers who found your posts and account due to likes.

How To Get More Likes On Instagram?

Now we know that Instagram likes can easily impact your business growth, let’s see how you can win more likes. Here are some simple methods you can apply to boost your Instagram likes. Also, get in touch with followerbeast Instagram likes growth strategy expert.

·      Integrate Hashtags

Hashtags play an integral role on Instagram. They can easily boost your posts if used correctly. Using the right hashtags can be a bit tricky at first. Let us explain how it works.

For instance, you are posting your wedding photo. So, the right hashtags will be #wedding, #weddingphoto, #weddingvenue, etc. When posting a picture, type a # and continue with the keyword, which is wedding, in this example. Once you start writing #wedding, you will see all the relevant tags with their volumes. Use the ones with more posts to attract more users.

Combine broader hashtags with specific ones. For example, use #weddingnight with the vast keyword #wedding.

·      Stay Updated With The Trends

There’s always something new on Instagram. You will find new trends every month. That could be a challenge, memes, etc. Regardless of its nature, following a trend can positively impact your account. You will notice a higher engagement on trendy posts than on regular ones.

·      Post Reels

Reels are currently very popular on Instagram. And their popularity is not going down anytime soon. You can even create simple reels using easy video applications.

·      Collaborate With People

Collaboration can take your posts from 0 to 100. All you need is to find a user willing to collaborate with you. It is better to look for people with a large number of followers. They can get you more likes in no time.

A collaborative post works with tags. When posting, tag the person you are collaborating with. This way, your post will be shown on their feed too.

·      Attractive Captions

While hashtags work, stuffing them in a post is not a good idea. They simply do not look good in the caption section. Hence, it is important to write a good message with your posts. A caption that is in theme with your brand will be widely appreciated.

Summary

Instagram likes are integral if you want your business to reach more users. Ultimately, engagement helps you get more potential customers for your brand’s online presence. You can win more likes by posting consistently and following the techniques mentioned above.