Commercial property marketing is a powerful way to increase awareness, credibility and lead generation for your company. Several time-tested methods can be used to effectively reach your goals. Digital marketing is a powerful and growing part of commercial property marketing, but offline strategies can also play an important role in your business’s growth.
Website
Having an eye-catching website that demonstrates your expertise in commercial property marketing is crucial to gaining credibility and generating interest. It also allows you to promote your agency through property search engines and feature company news and events. The best commercial property marketing strategies involve an integrated mix of Earned, Paid and Owned media. This marketing mix should include free channels like SEO and Social Media as well as paid advertising or performance-based channels such as cost-per-click, banners and remarketing. Regularly-updated, engaging and thought-provoking blogs not only improve SEO rankings but also build authority by displaying your expertise.
Social Media
If you have a commercial property for sale, you will want to use social media marketing to promote your listing. This can include posting high-quality pictures of the property, as well as sharing information about the community, like restaurants and businesses nearby. You should also be sure to encourage clients to post reviews on your social media pages. This will help you attract more potential clients.
The next step is to decide which social media channels are best for your business. This will depend on the demographics of your target audience and what type of content they prefer. Instagram is a popular platform for realtors, so it’s important to have a strong presence there. It’s also a great way to show off your company and its services in a visual format. Make sure you schedule your posts in advance to save time and make sure you are posting regularly. This will give your business a better chance of reaching your goals.
Print Materials
Whether you’re a brand new real estate agent or you have been in business for years, print materials can be an important part of your marketing strategy. They’re versatile, low-cost, and informative. Printed materials are also an excellent way to connect with existing and potential clients, as they can easily be updated. This can include real estate brochures, which are a great way to share listings and details about your services with prospective buyers or renters. One of the most overlooked marketing strategies for commercial real estate marketing, which involves publishing a series of blog posts and industry articles.
Postcards are another useful real estate print material that can be used to promote your latest listings or offer free valuations. They’re a fun twist on traditional direct mail campaigns and are a great way to put striking visuals front and center. When creating commercial property marketing materials, it’s essential to make sure that you have a solid design and layout that represents your agency. You want to convey reliability, hard work, and your overall brand image. You can accomplish this by choosing the right paper type, color, and style.
Email Marketing
Email marketing is a powerful tool for business professionals who want to reach a larger audience and increase their sales. It offers a variety of benefits for businesses, and one of the biggest advantages is that it is inexpensive to use. Commercial property marketers can utilize email to notify their clients of upcoming listings and open house events, as well as send informational newsletters. This allows them to keep their clients informed without having to push their services or products, which can lead to higher levels of customer satisfaction and client loyalty.
To build a strong and robust email marketing campaign, it is important to know your target audience and create messaging that meets their needs. Broad, generic messages won’t work.
Final Thought
Commercial property marketing can be a complex process. It requires a strategy that is crafted for each property type, local area and target market. It also needs to be evaluated and modified regularly. Make sure your marketing plan has metrics to track its success.
